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Open for work & collaborations!
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Real Small Problems

2019–2022
Developed in Wild Advertising & Marketing
Art Direction, Illustration, Animation
I joined the team that launched MSIG’s revamped social media strategy in 2019, contributing to the development of a bold new visual identity. I helped create and introduce the expressive, cheeky, round-faced character that personified MSIG’s #RealSmallProblems campaign.

After the launch, I led a team to implement and manage the new look and tone across social platforms, maintaining brand consistency and engagement for the next three years.




Campaign Results

Silver Markies Awards Singapore 2021 for Most Creative, Social Media
+1,407 Instagram followers 
+15% monthly engagement rate

Here are some of my favourite ideas, click them to view the live instagram post and learn more!






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